Sunday, November 16, 2008

Baby-wearers unite (or why Motrin needs to apologize)

Watch out, I'm on a roll with this vlogging thing. This time, it's my response to Motrin's new ad campaign which bashes baby-wearing. Some crap about their meds melting away all of life's tensions caused by us wearing our babies in the slings that made us "official" moms in our fashion-slave ways. This video may also appear in New Baby, and all of Twitterland is tweeting like crazy about this. So way to go there, Motrin. And I'm waiting for an official apology.

By the way, here is the actual wording from the ad:

“Wearing your baby seems to be in fashion.
I mean, in theory it’s a great idea.
There’s the front baby carrier, sling, schwing, wrap, pouch.
And who knows what else they’ve come up with. Wear your baby on your side, your front, go hands free.
Supposedly, it’s a real bonding experience.
They say that babies carried close to the bond tend to cry less than others.
But what about me? Do moms that wear their babies cry more than those who don’t?
I sure do!
These things put a ton of strain on your back, your neck, your shoulders. Did I mention your back?!
I mean, I’ll put up with the pain because it’s a good kind of pain; it’s for my kid.
Plus, it totally makes me look like an official mom.
And so if I look tired and crazy, people will understand why."

Really, do I have to say anymore?


Unknown said...

Wow thanks for the info and you would think they could use that creative genius (heh) to come up with an actual commercial that sells their product.

Pauline said...

Really, you would think that, right? It is amazing how off the mark they were with this one.

Angel said...

Jess sent me that on Youtube and all I could think is that she just needed an ergo! I know I am a bit biased.